Guo Jinyong, born in 1968, from Suichuan County, Ji'an City, Jiangxi Province, is a second-level professor, doctor, doctoral supervisor of agricultural and forestry economic management, master tutor of enterprise management and agricultural and forestry economic management, young and middle-aged academic leader of Jiangxi Province, candidate of Jiangxi New Century Millions of Talents Project, director of China Agricultural Economics Society, and director of China Agricultural Technology and Economics Society. As the first host, he presided over the completion of 5 projects of the National Natural Science Foundation of China and 6 provincial and ministerial projects; As a main member, he has participated in the completion of 4 scientific research projects of the National Social Science Foundation of China, the National Natural Science Foundation of China, and more than 10 provincial and ministerial projects. He has published more than 100 academic papers in authoritative journals in the field of agriculture and rural economy at home and abroad, such asChina Soft Science, Issues in Agricultural Economics,Photocopy Materials of the National People's Congress, andJournal of Cleaner Production. In his career, he has published 5 Chinese academic works, edited 5 textbooks, and participated in the compilation of 5 books; The scientific research achievements have won 4 provincial social science outstanding achievement awards; The research report has been approved by provincial leaders for 5 times.
His research interests include agricultural product marketing, farmer behavior, and agricultural and forestry economic theories and policies.
Email：390786327@qq.com
Education Background
Ph.D.: September 1, 2004 – December 30, 2007, School of Economics and Management, Huazhong Agricultural University (Management of Rural Small and Medium-sized Enterprises)
Master's Degree: September 1, 1995 – June 30, 1998, School of Economics and Trade, Jiangxi Agricultural University (Agricultural Economics and Management)
Bachelor's degree: September 1, 1987 to June 30, 1991, Department of Economics, Jiangxi University (Economics)
Work Experiences
Full-time teachers in colleges and universities:
From July 20, 2019 to the present, the School of Economics and Management, Jiangxi Agricultural University, second-level professor, and department-level cadre
Full-time teachers in colleges and universities:
December 30, 2016 to July 20, 2019, College of Humanities and Public Administration, Jiangxi Agricultural University, second-level professor, secretary of the Party Committee
Full-time teacher of colleges and universities:
November 23, 2013 to December 30, 2016, School of Humanities and Public Administration, Jiangxi Agricultural University, Professor, Secretary of the Party Committee
Full-time teacher of colleges and universities:
October 20, 2007 to November 23, 2013, Professor and Vice Dean of the School of Economics and Management, Jiangxi Agricultural University, professor and vice dean
Full-time teacher of colleges and universities:
March 11, 2003 to October 20, 2007, College of Economics and Trade, Jiangxi Agricultural University, associate professor and vice dean
Full-time teacher of colleges and universities:
March 11, 2002 to March 11, 2003, College of Economics and Trade, Jiangxi Agricultural University, lecturer, associate professor and assistant to the dean
Full-time teacher in colleges and universities:
October 11, 1997 to March 11, 2002, College of Economics and Trade, Jiangxi Agricultural University, lecturer
Full-time teacher in colleges and universities: July 14, 1991 to October 11, 1997, College of Economics and Trade, Jiangxi Agricultural University, assistant professor
Representative scientific research projects
1. He presided over and completed the National Natural Science Foundation of China, "Research on the Identification, Transformation Mechanism and Spillover Effect of Rural Residents' Online Shopping Willingness and Behavior" (Project No.: 72063017), 2021/01-2024/12;
2. He presided over and completed the National Natural Science Foundation of China, "Expansion of Online Sales Channels for Fruit Farmers: Research on Behavioral Mechanism, Matching Effect and Supporting Policies" (Project No.: 71863017), 2019/01-2022/12;
3. He presided over and completed the National Natural Science Foundation of China, "Research on the Behavior, Performance and Support Policies of Farmers' Cooperatives "Agricultural Super Docking" - Based on the Sampling Survey of Jiangxi" (Project No.: 71463026), 2015/01-2018/12;
4. He presided over and completed the National Natural Science Foundation of China, "Research on the Influence of Household Appliances to the Countryside Policy on Farmers' Household Appliance Purchasing Behavior and Policy Optimization-A Case Study of Jiangxi" (Project No.: 71063008), 2011/01-2014/12;
5. He presided over and completed the National Natural Science Foundation of China, "An Empirical Study on Farmers' Cooperative Behavior in Agricultural Product Marketing: A Case Study of Jiangxi" (Project No.: 70563002), 2006/01-2008/12.
Participation in important scientific research projects
1. He participated in the completion of the National Natural Science Foundation of China, "Research on the Mechanism of Technological Innovation Policy on the R&D Behavior of Agricultural Leading Enterprises: A Case Study of Jiangxi" (Project No.: 71163021), 2012/01-2015/12, Participated (second);
2. He participated in the completion of the key project of the National Natural Science Foundation of China, "Rural Land Marketization Reform Sub-project VI: Performance Evaluation of Various Experiments and Their Policy Adjustment Space" (Project No.: 71333004), 2014/01-2018/12, Sub-project Leader.
Scientific Research Achievements
I. Representative academic works
Authorship 1: Research on the Operational Mechanism of Cooperative Marketing of Small and Medium-sized Agricultural Enterprises, Jiangxi Science and Technology Press, 2006.12
Authorship 2: An Empirical Study on Farmers' Cooperative Behavior in Agricultural Product Marketing: Based on the Survey of Farmers in Jiangxi Province, China Agriculture Press, 2009.04
Authorship 3: Research on the Behavior, Performance and Support Policies of Farmers' Cooperatives "Agricultural Super Docking": Based on a Sample Survey in Jiangxi, China Agriculture Press, 2020.10
Co-author 4: Research on the Happiness Effect of Rural Residents' Internet Use: A Perspective of Consumption Inequality, China Agriculture Press, 2023.10
II. Representative academic papers
(1）Peng Yuanyuan，Guo Jinyong（#），How does village cadres’ quality affect farmers’ approach to domestic sewage treatment? Evidence from Jiangxi Province[J]. China. Journal of Cleaner Production，2024.8.15，1-11
(2) Guo Jinyong (#), Yin Qin, Liao Xiaoguan,Analysis of Factors Affecting Farmers' Partner Selection in Agricultural Product Marketing: Based on the Empirical Evidence of Farmers in
Jiangxi Province [J]. Agricultural Economic Issues, 2007.01.23, (01): 86~93
(3) Guo Jinyong (#), Hu Kemin, Liu Bin,Theoretical and Empirical Analysis of the Factors Influencing the Performance of Farmers' Marketing Cooperation: A Case Study of Farmers'
Survey Data in Jiangxi Province[J]. China Soft Science, 2007.09.28, (09): 6~16
(4）Wang-xingdong(#)，Tu-ming，Yang-rong，Guo-jinyong(*)，Yuan-zhimei，Liu-wenxing，Determinants of pro-environmental consumption intention in rural China: The role of traditional cultures, personal attitudes and reference groups[J]. Asian Journal of Social
Psychology，2016.6.15，19（3）：215~224
(5) Guo Jinyong, Xu Lei.Analysis on the Stability of the Docking Relationship and Its Influencing Factors of "Farmer Super Docking" of Farmers' Cooperatives[J]. Journal of Business Economics and Management,2017(10):13-23.
(6) Guo Jinyong, Xu Lei, Mei Chen.Entrepreneurship, cooperative ability and "agricultural supermarket docking"——Based on the concept of intangible resource competition[J]. East
China Economic Management,2017(05):140-146.)
(7) Guo Jinyong, Xu Lei, Huang Qiang. Duration of government subsidies, production capacity and cooperatives' "agricultural supermarket docking"[J]. Journal of Agricultural Technology and Economics, 2019(03).
Awards
1. Analysis of the Influencing Factors of Farmers' Marketing Cooperation Intention,First
Prize of the 10th Humanities and Social Sciences Outstanding Achievement Award of Jiangxi Provincial Universities, No. 1
2.Theoretical and Empirical Analysis of the Factors Influencing the Performance of Marketing Cooperation of Farmers, Third Prize of the 13th Social Science Outstanding Achievement Award of Jiangxi Province 13-3-025-01, No. 1
3.An Empirical Study on Farmers' Cooperative Behavior in Agricultural Product Marketing: Based on the Survey of Farmers in Jiangxi Province, Third Prize of the 14th Jiangxi Provincial Social Science Outstanding Achievement Award 14-3-065-01, No. 1
4.Research on the Behavior, Performance and Support Policies of Farmers' Cooperatives "Agricultural Super Docking": Based on the Sampling Survey of Jiangxi, Third Prize of the 19th Social Science Outstanding Achievement Award of Jiangxi Province, 19-3-020, No. 1
Leader's instructions
1. The 2020 research result "Current Situation, Problems and Countermeasures for the Prevention and Control of New Coronary Pneumonia in Rural Jiangxi Province" was published in the "Special Bulletin" of Jiangxi Provincial Federation of Social Affairs, Issue 3, 2020. It gained affirmative instructions from Governor Yi Lianhong and Secretary-General Zhao Liping.
2. The 2021 research result "Five Major Problems and Countermeasures and Suggestions Faced by the Rural Construction of the "Five Beauty" in the New Era of Our Province"was published in the "Special Report" of the Jiangxi Provincial Federation of Social Affairs, Issue 25, 2021. Liang Gui, member of the Standing Committee of the Provincial Party Committee and Minister of Propaganda of the Provincial Party Committee, read and instructed it.
3. The research result of 2023 "Accelerate the modern agricultural industry technology system in our province and comprehensively promote the quality and efficiency of agriculture in our province" was published in the third issue of "Agricultural Science Think Tank Reference", and was approved by Ye Jianchun, deputy secretary of the provincial party committee and governor.
