From Shangrao, Jiangxi, Associate Professor of Marketing, Master's in Management. Received honors such as the "Three-Education Advanced Individual at Jiangxi Agricultural University”and“Key Young and Middle-Aged Teacher in Jiangxi Province”.Conducted and completedone project under the Ministry of Education's Humanities and Social Sciences program, one Jiangxi Province education reform project, and three Jiangxi Province Social Science Planning projects. As a key member, participated in multiple National Natural Science Foundation and Jiangxi Province Social Science Planning projects. Published one monograph, co-authored two textbooks, and published more than 30 papers.