Name: Wang Ping Title: Associate Professor/Master Supervisor
E-mail : Penny524116@163.com
Research direction:
1. Tourist Behavior
2. Ecotourism
3. Rural tourism culture
Personal Profile
Wang Ping, female, PhD / postdoctoral fellow, associate professor, master's supervisor. In 2011 , she was selected through the National Scholarship Fund for Studying Abroad and was funded by the government-sponsored graduate program. She went to the University of British Columbia ( UBC ) in Canada as a joint doctoral student. From 2013 to 2023 , she was hired by the Jiangxi Provincial Tourism Development Committee as an " Interview Examiner for the National Tour Guide Qualification Examination in Jiangxi Province " . She is currently a full-time teacher in the Tourism Management Discipline of the College of Land Resources and Environment of Jiangxi Agricultural University. She has been rated as an " Advanced Worker " , " Outstanding Communist Party Member " , and " Outstanding Class Teacher " of the school for many times . She is mainly engaged in research and teaching in tourism culture, tourist behavior, ecotourism, rural tourism, etc. In recent years, she has presided over and participated in more than ten national, provincial, departmental, and school-level vertical projects, and published more than 20 papers in journals such as CSSCI , Peking University Chinese Core, and A Journal.
Work Experience
2021/03- Present, Professor, College of Land Resources and Environment, Jiangxi Agricultural University
2011/10-2021/02 , College of Land Resources and Environment, Jiangxi Agricultural University, Associate Professor
2006/06-2011/09 , Lecturer, College of Land Resources and Environment, Jiangxi Agricultural University
1999/07-2003/08 , China International Travel Service Hainan Branch, Intermediate Tour Guide
Education
2020/06-2023/12 , Jiangxi University of Finance and Economics, Postdoctoral Fellow
2012/01-2013/01 , University of British Columbia, Joint Ph.D
2011/09-2015/06 , Jiangxi Agricultural University, PhD
2003/09-2006/06 , Sichuan Normal University, Master
Academic Part-time
Executive Director of Tourism Ecology Research Association of China Ecological Society
Executive Director of Jiangxi Tourism Culture Research Association, Executive Director of Jiangxi Tourism Association
, Member of Jiangxi Ecological Society, Member of Jiangxi Forestry Society
Teaching situation
Teaching Achievement Award
1. Second Prize for National Outstanding Achievements in Educational Sciences in 2021
2. Second Prize for Undergraduate Teaching Achievements of Jiangxi Agricultural University in 2020
3. Second Prize for Undergraduate Teaching Achievements of Jiangxi Agricultural University in 2018
Courses
Undergraduate courses: Tourism Reception Industry, Tour Guide Business, Tourism Consumer Behavior
Introduction to Tourism Studies, Tourism Hotspots
Master courses: "Leisure Agriculture and Rural Tourism Theory" "Tourism Planning and Marketing"
《Tourism Frontier Lectures》 《Tourism Management Research》
Research
Representative scientific research projects hosted by
1. Jiangxi Province Colleges and Universities Humanities and Social Sciences Research Project: Research on the Impact of Pro-environmental Behavior of Rural Tourism B&B Operators - Taking Zhongyuan Township, Jiangxi Province as an Example
2. Jiangxi Provincial Education Department Science and Technology Project: Research on the Construction of National Forest Park Tourism Interpretation System - Comparative Analysis of Chinese and Western Recreation Visitors
3. Jiangxi Provincial College Humanities and Social Sciences Research Project: Research on the Construction of Forest Park Tourism Interpretation System Based on Ecological Aesthetics
4. Jiangxi Province Art and Science Planning Project: Aesthetic Paradigm and Narrative Expression of Forest Tourism Landscape
5. Jiangxi Provincial Association for Science and Technology's key project: Research on the construction of forest park tourism interpretation system - based on the aesthetic and ethical dimensions of ecological culture
6. Jiangxi Provincial Higher Education Teaching Research Project: Research on the Construction of Ethics Courses in Tourism Majors in Colleges and Universities under the Perspective of Harmonious Society Construction
7. Jiangxi Provincial Social Science Planning Project: Research on Contingency Countermeasures for Film and Television Tourism Pseudo-environment —— Based on the Process Model of Tour Guide Aesthetic Information Dissemination
Representative solo and first-author papers
1. A study on the relationship between rurality perception, place attachment and future behavioral intention : A case study of summer vacationers staying in Sanping Village, Jing'an County, Jiangxi Province . Business Economics , 2024(3). Peking University Core Journal
2. The impact of environmental cognition on the loyalty of summer vacationers in rural boarding houses : the mediating role of place attachment and happiness . Journal of Southwest University for Nationalities ( Humanities and Social Sciences ), 2022(8). CSSCI/ Peking University Core /AMI Core
3. Ecological experience theory in the dimension of tourism interpretation objectives in scenic spots . Chinese Garden , 2018(8). Peking University core /CSCD extended version /A category
4. Research on the ecological behavior impact of forest recreationists in China and the West: Based on the perspective of tourism interpretation chain structure model . Forestry Economics , 2018(2). Peking University Core / A
5. Research on the ecological effects of forest tourism interpretation: Taking Chinese and Western tourists as an example . Forestry Economics , 2017(10). Peking University Core / A
6. Research on the effectiveness factors of forest park tourism interpretation system construction: Based on the comparative analysis of Chinese and Western tourists . Forestry Economics , 2017(1). Peking University Core / A
7. Research on the ecological behavior impact of forest recreationists in China and the West: Based on the perspective of interpretation-driven mechanism . Acta Ecologica Sinica , 2016(12). CSCD/ Peking University Core /AMI Core / Class A
8. A study on the text of forest park tourism interpretation system based on the comparison between China and the West . Chinese Garden , 2016(9). Peking University core /CSCD extended version /A category
9. Research on the classification and evaluation of forest park tourism interpretation media: Based on the comparative analysis of Chinese and Western tourists . Forestry Economics , 2016(5). Peking University Core / A
10. Research on tour guide interpretation model based on aesthetic expectations: Taking film and television tourism as an example . Journal of Beijing International Studies University , 2012(3). AMI Core
11. Research on Contingency Measures for the Pseudo-environment of Film and Television Tourism——Based on the Aesthetic Information Dissemination Model of Tour Guides . Jiangxi Social Sciences , 2012(1). CSSCI/ Peking University Core Journal
12. An empirical study on the time pattern of travel agency travel advertisements: A case study of newspapers . Journal of Southwest University for Nationalities ( Humanities and Social Sciences ), 2011(10). CSSCI/ Peking University Core Journal /AMI Core Journal
13. Construction of ethics courses for tourism majors in colleges and universities - Based on the perspective of building a harmonious society . Vocational Education Forum, 2010(21). Peking University Core /AMI Core
14. A review of domestic and international tourism advertising research . Journal of Beijing International Studies University, 2010(3). AMI Core
15. Research on the Creation of Travel Agency Print Advertisement Copywriting: Cultural Codes and Theme Interpretation . Enterprise Economy, 2009(11). Peking University Core Journal /AMI Core Journal
16. Research on the design of travel agency graphic advertisements: visual communication and aesthetic decoding . Enterprise Economics , 2009(9). Peking University core /AMI core
17. A preliminary study on the cultivation of ethical spirit among tourism students in Chinese universities . Theoretical Monthly , 2009(3). Peking University core /CSSCI extended version /AMI core
18. Research on the creation of travel agency advertising slogan model: from the perspective of Chinese cultural environment to psychological needs . Journal of Southwest University for Nationalities ( Humanities and Social Sciences Edition ), 2007(12). CSSCI/ Peking University Core Journal /AMI Core Journal
Major Works
Research on the construction of forest park tourism interpretation system from the perspective of ecological culture: A comparative analysis of Chinese and Western tourists . China Tourism Press, 2024
Main patents
1. State Intellectual Property Office, ZL 2023 3 0066563.0 , 2023
2. State Intellectual Property Office, ZL 2023 3 0066597.X , 2023
Competition Director Award
1. The 12th National Red Tourism Creative Planning Competition for College Students, Second Prize in Central China, 2022, First Instructor
2. The 12th College Students Innovation and Entrepreneurship Training Program, provincial project, 2024, first instructor
3. The 12th Jiangxi Agricultural University College Student Entrepreneurship Plan Competition and the 14th "Challenge Cup" Jiangxi College Student Entrepreneurship Competition, Silver Award, First Instructor
4. The 9th Jiangxi Agricultural University "Internet +" College Students Innovation and Entrepreneurship Competition, Winner, 2023, First Instructor
5. Jiangxi Province Science Popularization Explanation Competition, Provincial Excellence Award, 2023, only instructor
6. College Students Career Planning Competition, Provincial Gold Award, 2022, Second Instructor
7. "Outstanding Instructor" in the College Students' Career Planning Competition, 2022
8. Speech Contest " The Power of Museums " , Provincial First Prize, 2022 , Only Instructor
9. The 4th Green Exhibition Innovation and Creativity Challenge for College Students, Graphic Visual Category, Provincial Third Prize, 2021 , First Instructor
Honors and Awards
1. 2023 College-level "Outstanding Class Teacher"
2. 2021-2022 School-level " Excellent Class Teacher "
3. 2017-2018 School-level “ Excellent Class Teacher ”
4. 2011-2012 School-level " Three Educations " Advanced Individual
5. 2010 School-level “ Advanced Worker ”
6. 2008-2010 " Outstanding Communist Party Member " at the school level
7. Awarded as " Excellent Class Teacher " at the school level in the 2009-2010 academic year
8. Awarded as " Excellent Class Teacher " at the school level in the 2007-2008 school year
9. Awarded as " Excellent Class Teacher" at the college level in the 2007-2008 academic year
10. Awarded as " Excellent Class Teacher " at the college level in the academic year 2006-2007
